While you may be under the impression, an SEO audit is something that will take a long time. The truth is, you can have a good idea of where your website stands relatively quickly. Below, we will discuss some of the steps to take when performing an audit.
How To Perform An Audit:
- Only Have One Accessible Site
One of the biggest mistakes is having more than one website accessible. You need to be certain that you are redirecting all of the versions of your website to the secure one. Having a secure website with (HTTPS) is mandatory with Google and other browsers looking to make browsing much more secure.
- Analyze Your Site
If you are already using WordPress for your Content Management System (CMS), you can do an on-site analysis relatively easily. You will want to install one of the popular on-site analyzing tools like YoastSEO. This will give you a good and thorough analysis of your site. By doing this, you should be able to figure out where your website needs work and what you are doing right.
- Check Your Google Search Console
If you are looking to do an audit, you absolutely must use Google’s tools. One of the necessary tools is Google Search Console. By using this, you will be able to check to see if your website is appropriately indexed. You will also be able to see how many pages have been indexed.
- Check For Duplicate Content
You will also want to check your website to see whether or not you have published duplicate content anywhere. You can do this by performing a manual check on your website and even by looking at a third-party service like Copyscape. Google and other search engines do not want duplicate content. If you have duplicate content, you will be penalized in the search engine rankings accordingly.
You need to be certain that your website is loading quickly and that it is scaling properly to mobile sites. Because of this, you should be using your favorite mobile devices and visit our website with them. Ideally, you want to use different phones and tablets for this. That way, you can ensure that it is scaling properly and that it loads quickly for all of them.
By using the tips above, you should be able to get the most out of your website. While doing a basic audit of your site can be done yourself, you will want to hire an SEO professional to really get the most out of the audit and leverage the information acquired from the audit into results for your website’s rankings.