Knowing how to do keyword research properly can do wonders for your ability to integrate the right keywords into your SEO and content marketing strategy. In this article, we will be going over some tips to conduct keyword research properly.
Tips On Doing Keyword Research The Right Way:
1. Come Up With Relevant Topics
First, you should be thinking about relevant topics about your business, which is the second part of the beginning stages of SEO. Think about what your target customer is most likely to type into the search engines when looking for something your business offers. This will give you a lot of good ideas that you can use in your keyword strategy. For instance, if you are a florist, you would type in various keywords related to your industry like; flowers, florists, wedding flowers, and more.
2. Use Keyword Research Tools
Next, you will want to conduct a lot of research on those terms you came up with. There are various tools that you can use to try to find long-tail keywords and even related keywords. The easiest way to do this is by conducting your search on Google. From there, you can type in a keyword you came up with initially.
On the results page, you will find a section called “searches related to…” You want to use this section as it will give you a lot of related searches to your original keyword. By creating a spreadsheet and doing this multiple times with each keyword, you should be able to create a solid list of keywords to target actively.
You can also use Google Trends to see what people are searching for within your industry. Lastly, you can pay for keyword research tools that can help take a lot of the guesswork out of the process and make the process of finding the right keywords much more streamlined and simplified.
3. Look At Your Competition
One of the best shortcuts to finding a lot of keywords that you should be targeting would be to do a competitor analysis. You want to try to see what keywords your competition is ranking for.
You can do this by using a tool like SEMrush which will showcase all of the keywords that your competitor is ranking for. Using this, you can quickly come up with a list of keywords that you should be actively targeting in your SEO strategy.
As you can see, there are plenty of different things that you should be doing to conduct your research. Having a solid keyword research strategy in place is one of the baselines for a comprehensive SEO strategy.